Brand communities are the only way to grow sustainably.
Community building is a field of practices directed toward the creation or enhancement of community between individuals with a common need or interest.
Broaden your marketing approach to build emotional relationships with your audience and create brand communities that motivate them to stay engaged over time. Building emotional relationships and growing communities is what differentiates your brand from competition. Using engaging content, events, campaigns, productions, and storytelling, turn your customers/audience into devoted, loyal community members that bond with your purpose/cause and keep coming back.
Employ a digital strategy to build your community online. A digital strategy is a marketing strategy directed to achieving marketing objectives through applying digital technologies and media. The digital strategy integrates organic content with digital ads to attract, retain, and empower your audience/customers and give them a voice in the mission that you serve.
It includes, yet not limited to: websites, mobile apps, social media pages, search engines, advertising, email marketing, and digital partnerships with other digital companies and social influencers.
A digital strategy also involves content marketing, such as blog content (written and audiovisual), white papers that are relevant to audience/customer needs, and educational content such as how-to videos, webinars, and workshops. It includes any content/resource that expands your audience’s capacity to become more knowledgeable and involved with your brand in their different worlds and arenas.
Complement your digital strategy with off-line in-person events and activities to stay top-of-mind, and activate spaces and experiences that enhance the connection with your brand.
Establish strong bonds with your audience and connect with them on multiple platforms through an integrated emotional and meaningful journey.
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