Communication Strategy

My Approach

The ultimate purpose of strategic communications is rightly positioning your brand in the mind of your audiences, and establishing meaningful connections with your stakeholders..

My approach is based on storytelling that highlights the value of your brand and establish a powerful connection with the people that you care for. Small details matter. I believe that the parts feed into the whole, and the whole serves the parts. Everything becomes connected.

From Strategy to Execution

I unveil the story of your brand to connect and engage with your audience. Ultimately, your audience becomes your brand ambassador among their friends and community.

Strategy

Strategy

We work together to build a strategy for your organization that realizes your goals and aspirations. This is high level and long term.

Social_Networking

Social Networking

Community is gold. This is where the magic happens.  I reveal the soul of your brand and develop strategies to connect with your audience online and offline.

Branding

Branding

I strip your brand down before dressing it up again with positioning, archetypes, messaging and character.

Production

Production

Audiovisual productions is a  game changer. I produce engaging videos that set the mood to your brand success. I lead the process from vision to execution.

Digital Marketing

Digital Marketing

I craft your story through keywords and content, and optimize for digital platforms to resonate with your audience on all touch-points.

Event Management

Event Management

I design, plan, and execute well-crafted and strategic events that project your brand’s story and enable the brand to give and receive love with its stakeholders.

Let's work together...

I can be part of your team. Give me a call and let's see how I can add value to your business, projects, and people.

The Communicator

I have an extensive experience in startegic communications, which I built for more than a decade across three continents: the Middle East, Africa, and Canada. I devised a rich portfolio by serving diverse audience
from public and private stakeholders, beyond one particular discipline, and covering multiple worlds including the corporate, the academia, and the cultural.

With a hybrid background of Business Administration, Marketing, Human Resource Management, and Arts/Humanities, I approach challenges from different perspectives and work on a very fine line that bridges the institution's strategic objectives with the end-user needs in fast past environments.

I excel in developing strategic plans for complex projects, with clear objectives, timelines, and budgets, while laying out necessary operational tactics to meet the set objectives.  The knowledge acquired through my career is a result of an assemblage of structured and unstructured experiences, a combination of formal and informal learning, coming from both long term curriculums and contingent/ephemeral happenings.

The Communicator

I endorse a lifestyle of learning, unlearning, and re-learning in fast paced agile environments designed
around learning, action, research, and reflection. My portfolio contains more than 500 projects that I coordinated and managed throughout my career between Ideation, planning, development, and implementation.