About

I have extensive experience in strategic communications, which I built for more than 12 years across three continents: Canada, the Middle East, and Africa. I devised a rich portfolio by serving a diverse audience
from public and private stakeholders, beyond one particular discipline, and covering multiple worlds including the corporate, the academia, and the cultural.

With a hybrid background in Communication, Business Administration, Marketing, Human Resource Management, Theater, and Arts/Humanities, I approach challenges from different perspectives and world views. I work on a very fine line that bridges the institution's strategic objectives with the end-user needs in a growing fast past environment.

I excel in developing strategic plans for complex projects, with clear communications objectives, timelines, and budgets, while laying out the operational tactics to meet the set objectives. I move these projects from conception to execution in a smooth and artsy manner. The knowledge acquired through my career is a result of an assemblage of structured and unstructured experiences, a combination of formal and informal learning, coming from both long-term curriculums and contingent/ephemeral happenings.

I endorse a lifestyle of learning, unlearning, and re-learning in fast-paced agile environments designed around learning, action, research, and reflection. My portfolio contains more than 500 campaigns, events, and projects that I coordinated and managed throughout my career. By using the magic combination of agile communications, emotional connections, and storytelling, I create social bonds and build online and offline communities around common needs and interests. My work emerges from a sweet spot that intersects art with communications.